For this workshop, 10 to 15 ICCA bureaux members each invite a client to Vienna, which must conform to strict selection criteria, ensuring that participating bureaux can promote their company and services to senior decision-makers who are actively looking for destinations.

During the workshop, the participating clients get the opportunity to meet people from a minimum of nine or a maximum of fourteen other bureaux. They make initial contact with the sales team as well as learn the suitability of the destinations in a way that would otherwise have been time consuming and would have involved a great deal of travel.

At the end of Workshop bureaux and clients are given a de-briefing session to get some valuable feedback on the Workshop and clients are also given some private time to network with one another during the Client’s Forum.