The region of St. Johann in Tirol - Oberndorf - Kirchdorf - Erpfendorf in the Kitzbühel Alps stands for sustainable tourism and a harmonious coexistence of nature, culture, and tradition. The municipalities focus on environmentally friendly mobility solutions, the preservation of the landscape, and the promotion of regional products. 

Sustainability is woven throughout the entire region and ensures a high quality of life for both residents and visitors, who can experience relaxation and conscious travel in this nature-rich environment.

St. Johann in Tirol was awarded as the only place in Austria as a 'Best Tourism Village' by UN Tourism in 2024.