The Easter Bunny delivers the new school bag

Test your ecological know-how and win a school backpack from Jack Wolfskin bluesign PRODUCT model

Participate and win until 15 April 2020.


Carrying school bags for longer means helping the environment and the climate. Before Easter, things get exciting for many children: The first school bag for the start of school is often found in the Easter nest. This is not an easy task for parents, especially if they want to pay attention to sustainability in addition to the children's wishes.

"One of the crucial concepts in our sustainability standards is manufacturing all around high-quality products for extreme long-term durability. After all, the longer our pieces are functional and wearable, the better for the environment: the energy and resources consumed in the manufacturing-process gradually grow more efficient as they are used." More about this and about repair and maintenance in the Jack Wolfskin Sustainability Book.

The first school backpack to be awarded with the bluesign®PRODUCT can be won. The Fair Wear Foundation label stands for social responsibility. Jack Wolfskin has achieved "Leader Status" by implementing the FWF's strict code of conduct, making it one of the few companies to be awarded the best possible status.

More about the criteria can be found in our school bag and school backpack ADVICE GUIDE with 10 tips for the right purchase (German)

"Smart shopping for school. And the environment is happy" is an initiative of the Federal Ministry for Climate Action (BMK) in cooperation with the Austrian paper trade.

How can a schoolbag protect the environment and the climate?
Your personal data
You have to submit your E-Mail addres to participate.

Federal Ministry for Climate Action
Conditions of participation for the competition on

  1. All Austrian citizens as well as persons with a right of residence in Austria who have reached the age of 14 years at the time of entry are eligible to participate in the competition. The Austrian Ecolabel team is excluded from participation in the competition.
  2. To participate in the competition, the correct answer to the winning question on the Austrian Ecolabel website ( is required.
  3. The winners will be drawn from all e-mail registrations received by the Federal Ministry for Climate Action during the term of the competition.
  4. The drawing of the winners takes place in camera and without the presence of a notary. Multiple participation of one person with separate e-mail registration is permitted. Only one prize can be issued per person.
  5. By entering the competition, the participant confirms that the data requested is correct, truthful and complete. Furthermore, the sender automatically accepts these conditions of participation, which are published on the website of the Austrian Ecolabel (
  6. The winners will be notified by the Federal Ministry for Climate Action by e-mail to the e-mail address given in the registration e-mail and asked to provide the postal address for delivery of the respective prize. This notification must be made by e-mail. The non-cash prizes will subsequently be sent to the winners free of charge. If no response is received to the e-mail notification to the winner within 4 calendar weeks from the date of dispatch of the notification, the claim to the prize shall lapse without further notification.
  7. Participation is free of charge, voluntary and does not entail any obligations of the winners towards the Federal Ministry of Climate Action. The data will be recorded electronically to determine the prizes.
  8. Prizes in kind cannot be redeemed in cash. There is no legal claim to a prize.
  9. Legal recourse is excluded.
  10. The Federal Ministry of Climate Action does not assume any liability for technical problems which impair the smooth running of the game, impede participation in the competition or even make it impossible.
  11. The Austrian Federal Ministry of Climate Action expressly reserves the right to subsequently amend the rules of the game as well as to make changes with regard to non-cash prizes and entry deadlines for participation in the competition.

By providing my e-mail address and clicking on the Participate button, I agree that the Federal Ministry for Climate Action (BMK) will send me regular e-mails with information on the Austrian Ecolabel. I can revoke my consent to the BMK at any time.